Ad Networks Who Bid in Google Ad Exchange (AdX)
_Updated blog published April 25, 2022_
We’ll put it plain and simple: ads are a commodity. Sites of all sizes have ads on their site and they’re all using the same parties to do so. Most publishers use an ad network to access multiple ad partners and exchanges since it can be difficult to manage on your own.
Though Ezoic is a technology platform and not just an ad network, you still gain access to hundreds of different ad partners and exchanges. Ezoic allows testing and connections to actual ad networks to increase competition, which results in publishers earning and keeping more revenue as these partners bid against each other.
Unlike other services, Ezoic keeps publishers in control of their ads. What other services do is simply load up ads on your site to increase revenue quickly. However, as all ads will begin to dilute each other, advertisers will soon bid less; then, the only way to maintain consistent traffic and revenue is to place even more ads on your site.
Ezoic allows publishers to decide where ads are allowed to show up and leave out places where they don’t want ads to appear. Then, Ezoic’s technology uses that information to show the right ad combination (color, location, number, etc.) per user. This provides a personalized experience to each visitor, improving UX and ad revenue.
We looked at the largest ad providers Ezoic supplies to publishers and organized them by size. When publishers integrate with Ezoic, they gain access to all 25 of these ad partners and exchanges, and hundreds more.
Company
Private/Public
Size (Employees)
Included in Ezoic Monetization
Public
139,995
✓
Verizon/Yahoo
Public
136,461
✓
Amazon (APS)
Public
100,000+
✓
Media.net
Public
1,001-5,000
✓
Criteo
Public
1,001-5,000
✓
AppNexus/Xandr
Public
1,001-5,000
✓
Conversant
Public
1,001-5,000
✓
Pubmatic
Public
501-1,000
✓
Index Exchange
Private
501-1,000
✓
Teads
Private
501-1,000
✓
Rhythmone/Unruly
Public
501-1,000
✓
Rubicon/Magnite
Private
201-500
✓
GumGum
Private
201-500
✓
Triplelift
Private
201-500
✓
OpenX
Private
201-500
✓
Sharethrough/DistrctM
Private
51-200
✓
Infolinks
Private
51-200
✓
PulsePoint
Private
51-200
✓
Yieldmo
Private
51-200
✓
Sovrn
Private
51-200
✓
Adyoulike
Private
51-200
✓
Adtelligent
Private
51-200
✓
Risecode
Private
51-200
✓
Sonobi
Private
51-200
✓
Acuity
Public
51-200
✓
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?
_Original blog published in 2015_
**Networks who bid in Google Ad Exchange (AdX)**
We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like Open X? Do ad networks buy ads there too? In short, people want to know who’s buying their ads…
**Below we have a list of who bids in the Google Ad Exchange** (the Google ad network site list) and what other ad exchanges exist out there.