Google Mobile Friendly?

What all AdSense Publishers need to know.

The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site now needs to work on every device. Most website owners understand the importance of having a mobile-friendly site but may not have the time or ability to build one; Its now become an imperative. As of April 21st, 2015 Google will use [mobile-friendliness](https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=psi&utm_medium=referral&utm_campaign=landingpage "Google Mobile-Friendly Test") as a major ranking factor in their search algorithm.